In a creative collaboration, positive news, a pioneering media outlet and a top outdoor advertising company, are working together to bring inspiring news to millions across Britain. The partnership aims to inspire communities and will spotlight various topics including medical advancements, renewable energy innovations, and wildlife conservation successes.
Every week, a handpicked collection of socially relevant good news stories will be displayed on more than 3 thousand five hundred digital advertising screens. This initiative aims to highlight constructive stories from the UK, often overlooked by traditional news outlets or social media, linking people, communities, and organizations striving to make a positive impact in the world. The partnership offers an empowering alternative to traditional news, which often tends to promote negative narratives.
This exciting initiative provides a refreshing change, proving that it’s not all doom and gloom and that significant positive changes are happening too. The goal is to provide credible, alternative news content to local communities and bring more positivity into people’s everyday lives. This partnership comes at a time of increasing demand for news content that focuses on positive responses to problems, rather than just the problems themselves. The aim is to put a smile on people’s faces, shedding light on the incredible amount of positive change happening in the world.
