Instead, the dealers will be focusing on traditional combustion engines and hybrids which are becoming increasingly popular as consumers seek to reduce their gas spending without fully switching to electric. They will also have to travel further to find a dealership capable of selling and servicing Ford’s electric vehicles.
The cost of Ford’s certification programs, reaching more than 1 million Dollars, is a significant burden for dealers. Some have consequently taken legal action against Ford, further straining the Ford dealer relationship. Ford has pulled back from its investment in electric vehicles, delaying a 12 billion Dollar commitment to electric vehicle manufacturing due to the sales slowdown.
