A “low buy” year involves setting strict guidelines for spending, focusing only on necessities while significantly reducing discretionary purchases. A “no buy” year takes it a step further by eliminating non-essential spending altogether, aside from absolute necessities like food, rent, and utilities. Both approaches require a mindset shift, where shopping is no longer a default activity but a conscious decision. It’s about recognizing needs versus wants and breaking free from impulse purchases, marketing influence, and emotional spending, which research shows can lead to financial stress and reduced wellbeing.
This movement has been gaining traction over the years, and in 2025, even more people are sharing their experiences and successes on social media. Many report feeling a sense of freedom from financial stress, greater appreciation for what they already own, and the ability to prioritize meaningful experiences over material possessions.
Switching to a low-buy or no-buy mindset is a big departure from doom spending—those impulsive, emotional purchases we often make when we’re stressed or uncertain. Doom spending usually happens when life feels out of control, whether due to financial worries, personal struggles, or big global events like the pandemic. In those moments, shopping can feel like a quick fix, offering a brief sense of relief, but it often leads to buying stuff we don’t really need, causing financial strain and regret later. A lot of this is happening online, too— the retail global market report shows global retail is expected to hit almost $35 trillion by 2025, with 21% of that coming from online sales. According to research from the National Institute of Mental Health, compulsive shopping behaviors are often linked to anxiety and depression, highlighting the psychological aspects of overconsumption. While it feels good in the moment, doom spending leaves people with more stuff they didn’t want, plus a nagging sense of dissatisfaction once the excitement wears off.
To cut back on extra clothes spending, you may want to create a capsule closet- it’s a minimalistic approach focusing on a small collection of versatile, high-quality pieces that can be mixed and matched to create a variety of outfits. The idea is to choose clothing items that you truly love, that fit well, and that work together across different seasons. If you tend to spend a lot of money on make-up and skincare, consider project pan — which focuses on using up the products you already own before purchasing new ones.
The Environmental Protection Agency reports that textile waste has increased dramatically in recent decades, making minimalist approaches to fashion not just financially beneficial but environmentally responsible as well.
Having a successful low-buy or no-buy year is all about being mindful of what you’re buying and sticking to a plan. Start by setting clear goals and tracking your purchases so you stay on top of things. Make the most of what you already own—whether that’s makeup, skincare, or clothes—and consider alternatives like swapping items with friends. Try to resist impulse buys by giving yourself a little waiting period before buying something and unsubscribing from sale emails. Focus on buying only what you truly need, and make sure it’s something that’ll last. Set a budget for non-essentials, and reward yourself when you hit your milestones. If you slip up, don’t be too hard on yourself—just learn from it and adjust your plan if needed.
Cutting back on consumerism is trending on social media, but it’s not a passing fad. It’s a powerful movement toward financial freedom, sustainability, and a more fulfilling life. Whether you choose to commit to a full year or just a few months, a low-buy or no-buy approach can be an eye-opening and life-changing experience.
